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iVillage.com is organized into communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts and tailored shopping opportunities. The content areas include Astrology, Babies, Beauty, Books, Computing, Diet & Fitness, Food, Games, Health, Home & Garden, Lamaze, Money, News & Issues, Parenting, Pets, Relationships, Shopping and Work. iVillage facilitates use across content areas by providing the same look and feel within each area and across the network.
iVillage.com is organized around content specific areas that focus on issues of most importance to women and provide interactive services, peer support and online access to experts and tailored shopping opportunities. iVillage.com's content areas include Astrology, Babies, Beauty, Books, Diet & Fitness, Entertainment, Food, Games, Health, Home & Garden, Money, News & Issues, Parenting, Pets, Pregnancy, Relationships, Shopping and Work.
Lamaze Publishing is used to solidify iVillage's leading position in the parenting category. Lamaze Publishing produces advertising-supported educational materials for expectant and new parents and is the exclusive licensee of the LAMAZE mark for use in connection with consumer publications and other communications, which include print, audio, visual and other consumer oriented media.
iVillage Integrated Properties, Inc. also owns the Newborn Channel, a satellite television network that instructs mothers in their hospital rooms following birth in over 1,000 hospitals nationwide. As of December 31, 2000, the Newborn Channel reached approximately 2.4 million new mothers.
Astrology.com is a leading destination for women seeking daily horoscopes, astrology content and personalized forecasts online. Through iVillage's network of sites organized by topics of interest to women such as family, love, money and career, Astrology.com provides a timely, personalized experience for the user, stimulates commerce sales of monthly and annual forecasts by subject and creates an advertising environment that is appealing to advertisers due to targeting possibilities within the site and through e- mail communication.
iVillage has a number of sponsorship arrangements with leading advertisers and sponsors, including: Fuji Photo Film USA; Glaxo Wellcome; Johnson & Johnson; Kimberly-Clark; and Unilever.
On February 5, 2001, iVillage, Stanhope Acquisition Sub, LLC (merger sub), a wholly owned subsidiary of iVillage, and Women.com, Networks, Inc. (Women.com) entered into an Agreement and Plan of Merger (the original merger agreement). On February 22, 2001, the parties to the original merger agreement entered into Amendment No. 1 to Agreement and Plan of Merger. The merger agreement provides for a taxable merger of merger sub with and into Women.com (the merger), with Women.com continuing as the surviving corporation (the surviving corporation).
